Marketer portfolio
Portfolio
Portfolio
By.
Suji Kang
Suji Kang
Marketer portfolio
Introduction
Hello,
I'm Suji Kang,
a digital marketer who
makes value.
I am a passionate digital marketer specializing in social media management, content creation, and brand growth strategies. Through data-driven campaigns, I have successfully increased audience engagement by 10% and expanded brand reach by over 1,000+ new accounts in just 10 days. My expertise lies in crafting compelling digital campaigns that drive engagement, enhance brand visibility, and create meaningful connections between brands and their audiences
SKILLS
- Digital Marketing & Social Media
- Branding & Content Creation
- Advertising & Data Analysis
- Project Management & Communication
- Google Ads Display Certification
- Content Marketing Certification
- Digital Marketing Certification
CERTIFICATE
LANGUAGE
- English
- Korean
TOOLS
Marketer portfolio
Marketer Portfolio
Education and
Experience
St. Lawrence College, Advertising and Marketing Communication
09/2021 to 06/2023,
Kingston, ON,CA
Online Dessert Business
(Instagram)
Your ideal company
UNIQLO Marketer
(2025~
- Online Sales and Operations
- Planning Production Social media content
- Developed a social media strategy for 'Your Ideal Company' leading to a 15% increase in online sales over six months
BUSINESS ABLITY
Creative Content
SNS Operation
Brading
Public Relations & Media Outreach,
Made a video of making a dessert using Reels
To increase the visibility of the brand, we tried to produce neat brand product photos and review videos that could attract consumers' attention.
RESULT
Increase marketing , AD effectiveness
Launched Instagram and Facebook campaigns, increasing engagement by 10% and reaching 1,000+ new accounts within 10 days.
Create high-quality, engaging content
High-definition photos and attractive content are key
elements of Instagram's attention, increasing brand loyalty
Participation:
Number of participant: Individidual (business) operation
Suji Kang
The production of a review video
Increase brand reliability by sharing review videos to consumers and viwers learned information about the product in a short time through the video
Volunteer
capital rainbow refugee
Supported Ottawa Pride Parade efforts by capturing event photos and creating engaging content to showcase community involvement. Contributed to promoting LGBTQ+ refugee support and raising awareness through digital media. Also, I tried to put their passion, love, life and perspective on pictures.
By running a personal dessert business on Instagram, I tried to improve personal brand awareness to target consumers through SNS marketing. Achieved a 20% increase in customer engagement through weekly interactive posts
RESULT
Sales Promotion
Effective SNS marketing strategy contributes to sales growth
Target consumer analysis
Analysis of traffic routes of target consumers including potential consumers through SNS operation
Operation Period :11,22-04,23
Participation:
Number of participant: Individidual (business) operation
Personal Business Operation
Brand Logo Production
Creating a brand logo would make it easier for target consumers to build memorable brands through social media flashpoints and be useful for marketing and promotion..
Suji Kang
Selected as a character logo suitable for the dessert brand to emphasize self-expression and individuality
Use easy-to-use logos on social media for profiles, headers, and packaging containers to consistently represent my brand.
Participation: 100%
Number of participant: Individual production
Creative contents
Suji Kang
I have planned and conducted events to promote new menus or lead potential consumers in time for the Christmas season. It has led consumers to follow and post their business accounts
RESULT
Growing followers and building communities
More than 10% more followers of potential consumers than before and after the event through the event
Enhance customer interaction
Increase communication with participants and strengthen relationships between brands and customers through comments, sharing, and likes using events
EVENT PLANNING
Through the Christmas follow event,
I gave out free cakes to 10 participants
To promote the new menu pudding,
a special event with a discounted price
has been held for a month
We first understood what kind of message I wanted to convey to the target audience by setting the goal of promoting the school facility. We tried to emphasize the characteristics and benefits to the target audience by planning a short but powerful storytelling.
RESULT
Posting a video on the school's
SNS account
We got a good result of the adoption of our team's video among 15 video candidates in the promotional video related to facilities divided into planning, filming, and production parts with 3 team members
Number of participants: 3 people
Participation part: Planning director and vocie editing
Marketer portfolio
Suji Kang
Thank you.
Thank you.
Interested in working together?
Let's connect!
Email me at sujikang105@gmail.com